b2b technology

Building global trust through partnership
Facing the need to build global trust and address security concerns in the enterprise market, Yealink turned to The Walk to reposition their brand. Discover how we leveraged a strategic partnership with Microsoft to deliver high-quality technical thought…
by The Walk Agency - January 13, 2026
Capturing live events that drive innovation agendas
AWS Deep Racer events demonstrate how machine learning can be both fun and accessible, while our stories show how this is valuable for an organisation. There’s nothing like getting hands-on for wrapping your head around a new technology.…
by The Walk Agency - March 21, 2023
Creative to elevate a commoditised offering
To make the Lenovo offering more appealing so that it was elevated above the noise of a busy market, we worked on a creative idea that would encapsulate the journey of the customer, helping them understand that Lenovo…
by The Walk Agency - February 9, 2023
Owning a niche to accelerate growth
When BusinessHub approached us to help grow their business, we knew we had to show their audience just how easy and powerful it can be to identify and solve these hidden challenges with the right MYOB customisation partner.
by The Walk Agency - September 13, 2022
Brand awareness that changes perceptions
When the APJ marketing team needed support with a digital campaign to raise awareness in Japan – a heavily competitor dominated market – they came to The Walk to make an impact.
by Nick Cantor - May 26, 2022
Driving leads across multiple countries for AWS Training Partners
We used social media to drive awareness around the ATP’s technical expertise and increase the number of event registrations. We used timely text messages and email reminders to maximise audience numbers and reduce the number of no-shows. We…
by The Walk Agency - October 24, 2021
Sharing customer stories to showcase the power of the AWS Cloud
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. To help SMBs understand that it's a versatile environment that's not just for the bigger players, AWS wanted to demonstrate the possibilities presented by…
by The Walk Agency - May 19, 2021
How storytelling can turn great customers into even greater brand ambassadors
AWS realised that they needed to do more to connect with their audience and demonstrate what opportunities awaited them in the cloud. They approached the Walk to help them inspire their audience with stories of the innovation that’s…
by The Walk Agency - May 5, 2021
Supporting communities, developing fans
With the passionate AWS community becoming increasingly active, we were tasked with capturing the stories within the community and turning that into assets AWS could take to market to further drive community engagement.
by The Walk Agency - May 28, 2020
Securing Harbour IT as a leader in managed IT services
Harbour IT wanted to cement their position in the financial services IT sector. With the years premium finance events coming up, we helped to make an impact and exceed expectations with a visually immersive stand, engaging demos and…
by The Walk Agency - February 8, 2019
Rethinking Enterprise for Melbourne IT
A world leader in delivering unmatched expertise across design, development and deployment of high-performance IT solutions, Melbourne IT wanted to capitalise on their outstanding track record, by updating their website with fresh content and a new tone of…
by The Walk Agency - November 15, 2018
The Walk - Integrated Marketing Agency
Video case study for Arq Group & ANZ Bank
Arq Group, the leading provider of digital solutions to enterprise and government in Australia, needed help telling the story of their innovative chatbot pilot with ANZ, one of Australia’s largest banking groups. As we discovered, quick-fire development using…
by The Walk Agency - June 6, 2018
Who’s Stax, anyway
Collaborating with the design and dev teams at Stax, we worked together to hit the market with quality messaging, set up their SEO for long-term success, and ran a highly efficient digital ad campaign.
by The Walk Agency - March 1, 2018
The Walk - Integrated Marketing Agency
AWS Training and Certification
Effective utilisation of the cloud can revolutionise processes, drive innovation and create efficiencies that drive business profitability. Telling this story for Amazon Web Services (AWS) is critical to driving uptake of their training and certification, which in turn…
by The Walk Agency - February 16, 2017
The Walk - Integrated Marketing Agency
Harbour IT brand overhaul
Harbour IT needed to get on top of it's marketing. Collaborating with the newly appointed Marketing Manager, we defined the company’s value proposition, core values and market positioning. A corporate identity was then crafted to define and guide…
by The Walk Agency - November 16, 2016
The Walk - Integrated Marketing Agency
Growth through alliance
VMware wasn’t the only one providing incentive programs. To stand out and keep the target audience engaged, the incentive program was gamified. Staff were rewarded for moving deals through the funnel, but higher rewards were unlocked for achieving…
by The Walk Agency - October 22, 2016
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