Rethinking Enterprise for Melbourne IT

Melbourne IT, Australia

Telling the Enterprise story for an iconic Australian brand

Melbourne IT is part of Arq Group and provide best-in-class IT solutions for small-medium sized businesses and Enterprise customers. Following the merger with Arq Group, Melbourne IT approached The Walk to help rethink and redesign the website for their Enterprise division.

The destination

A world leader in delivering unmatched expertise across design, development and deployment of high-performance IT solutions, Melbourne IT wanted to capitalise on their outstanding track record, by updating their website with fresh content and a new tone of voice. Melbourne IT needed to partner with a team that understands the Enterprise space and could help them craft a suitable brand story.

The route

Working with stakeholders around the country and across different businesses, we knew the best way to get everyone aligned at the beginning was to focus on the basics so we went right back to content, starting with high-level descriptions of the changes before moving onto information architecture, then onto copy decks. With the key messaging approved, we moved onto the wireframe and design phase, before getting onto the coding, testing and delivery.

The Walk

With a short timeline, we broke the delivery down into a couple of phases and found ourselves testing the final solution ahead of time. We then worked with their very talented internal team to get the code into production and launch the new site. We then ran an audit using our Insights platform and helped to ensure the new site was fast and error-free. Feedback so far has been great with the impact on both time on site and bounce-rate improving greatly, suggesting the new content is resonating with the audience.

Showcasing the responsive design across multiple devices

As part of the exercise, we designed a series of icons to represent the new service categories

Looking for a team to help you redesign your website?

Understanding your target audience and speaking in a way they understand is critical to nurturing potential customers. Ask us how we can help make your web content sing.

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