The B2B marketing agency that gets results

Distilling complex ideas to reach every stakeholder

Nurture long-term customer relationships

The journey from B2B lead generation through to sales offers some unique challenges for B2B businesses. B2B marketing is all about forming – often long-term – relationships with customers that build affinity and loyalty for the brand.

In order to develop these vital B2B relationships, you need an effective B2B marketing strategy that personalises the customer journey and focuses on education, awareness and lead nurturing.

But while 72% of buyers expect B2B businesses to personalise their communications, only 47% of B2B marketers prioritise personalisation in their marketing strategy. This can lead to customers switching sellers when they believe their needs are better served elsewhere.

The Walk has years of experience crafting personalised B2B customer journeys that develop long-term relationships and supply a consistent source of revenue that grows businesses.

“73% of B2B buying decisions are made by Millennials.”1

The importance of B2B marketing

Decision makers want to be confident that they’re making the best possible choices for their businesses. We work with you in the areas that matter.

Educational content

Educate your B2B customers on the best new solutions and latest trends in their industry with useful and insightful content.

Distilling complex ideas

We use a range of mediums to communicate multi-layered products and services in clear and compelling ways.

Engaging with multiple stakeholders

More than just B2B lead generation, we’ll help you engage with decision makers, and nurture the leads that are most important to your business.

Our work

Take a look at some of our past work for customers who work in B2B.

Who we have worked with:

  • The Walk - Integrated Marketing Agency
  • The Walk - Integrated Marketing Agency

What we’re good at

B2B lead generation

We use our extensive experience in integrated marketing to help you find and attract the high quality leads that matter most to your business with the best marketing channels available.

Nurturing leads

We use a carefully crafted mixture of marketing strategies to make sure your brand stays top-of-mind.

Long-term funnel

We’re in it for the long run. We align sales and marketing by using multiple lead nurturing platforms, ensuring communication is meaningful and personalised.

Sales enablement and rewards programs

From supporting collateral for sales teams to full-scale gamified reward programs that add fun and urgency to specific marketing initiatives, we can help keep sales and marketing aligned, on task, and on message.

B2B content marketing

Whether through text, images, video or events, we create beautiful and meaningful content that makes an impact.

Working with a global team

Our extensive B2B experience allows us to integrate seamlessly with your team.


The four parts of great B2B marketing


Creating awareness

The buyer journey is incredibly important in B2B marketing. Customers will take time to research and compare different offerings, acting more on logic than emotion (in contrast to B2C marketing). B2B lead generation requires your brand to be visible and credible, which can only be achieved when you have a deep understanding of your audience.


Educating prospective customers

B2B customers need to be confident that you understand the nuances of their industry. This is where a solid content marketing strategy comes into play. Educational, useful and non-salesy content lets customers know that you understand their vertical and it also builds brand health.


Being top-of-mind to decision-makers

Great content and creative ensures that your business is memorable. Consistent copy and design, for example, is an investment in long-term brand health, while video is a great way of distilling your message in a quick and compelling way.


Understanding the long-term funnel

In B2B, decisions aren’t made quickly. Lead nurturing is a long-term strategy that requires you to educate, remind, and check in with potential customers in a non-intrusive way. It takes carefully timed, effective communications to nurture your prospects.

Ready for your B2B marketing agency to
take your business to the next level?

From strategy development and B2B lead generation, to prospect-nurturing and sales enablement, The Walk can help you find the right pathways and make the marketing decisions that achieve your goals and grow your business.

Give us a call or fill out the form below and one of our experienced B2B marketers will get in touch to see how we can help you reach your marketing summit.

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