Integrated and digital marketing packages for B2B businesses

A digital marketing package is a bundled set of services with a fixed scope and upfront pricing. Instead of scoping a brief from scratch, you choose the package that reflects where your business is right now, and we get to work. Every deliverable is agreed before you start, and the price is published on this page, so there’s no guessing on cost or scope. It’s a practical option for B2B businesses that want real marketing support without the back-and-forth of a custom quote.

The Walk’s packages start from $4,000 and go up to $43,000 for a full-scale multi-channel program. All pricing is published on this page. If your needs fall outside these packages, we offer fully custom marketing programs. Get in touch for a tailored quote.

A marketing agency helps businesses plan, create and run their marketing so they can reach the right people, with the right message, at the right time. Depending on the agency, that covers some combination of strategy, brand, content, SEO, paid advertising, social media, and more.

At The Walk, we take an integrated approach with all channels working under a single strategy rather than in isolation. That means your SEO, paid media, content, and brand activity are all pulling in the same direction, giving you more consistent messaging, less wasted spend, and a clearer picture of what’s actually driving results. Our Clarify, Prove and Scale framework ensures you’re always investing in activity your business is ready for.

Do your marketing activities ever feel siloed or disjointed? Do you find yourself losing out to the competition when your offering is actually the same or better? If your brand, messaging or overall strategy seems fuzzy or inconsistent, we recommend starting with one of our Clarify packages. These packages are designed to help you crystallise your brand, with clear customer benefits and cut-through messaging, ensuring you have a solid foundation to build more impactful results. 

On the other hand, if you’ve already got a clear strategy and brand proposition, and you believe you know what’s working already, you’re probably ready for Prove or Scale. 

Not at all. Our Brand foundations package is specifically designed for businesses that know their story, but also feel their visual identity and messaging could be more appealing to customers.

It sets business up for growth by creating a sharp positioning, based on real insights into what your customers value, and how your business is differentiated from the competition. We’ll define and link your audiences and messaging, so your marketing cuts through the noise and is more likely to convert because it’s focused specifically on your ideal customers and their pain points.

Each of these packages is designed to help give you a clear path ahead in a particular aspect of your marketing approach.

• Brand foundations clarifies who you are, who you’re for and how you talk about it. 
• Digital strategy foundations clarifies where you show up online and how to get more from your digital channels.
• Growth accelerator clarifies your all-of-marketing approach, giving you a clear 12-24 month roadmap across all of your channels.

Still not sure which is the right fit? Why not contact us for a consultation? Our team of integrated marketing specialists would be happy to have a quick conversation to help figure out which solution is the best fit for you.

Clarify packages are designed to be light on your time. In a typical engagement, your involvement is limited to 1- 2 workshops, plus review rounds on key documents such as brand messaging guides and roadmaps.

We do the work. You provide the direction and approve the outputs. Your insight is invaluable to the process, but it should never feel like another thing on your to-do list.

No, if you’re confident in your brand and strategy, you should look at a Prove or Scale package. If our team spots any gaps that might be holding you back, we’ll tell you and recommend a custom solution or relevant Clarify package to help you get up to speed fast. 

Our Prove packages are mainly about testing channels, getting the best results we can and generating the insights needed to improve. That is, finding out where your customers are, what they respond to, and which channels are worth your investment. It’s time-boxed, focused and lower risk.

By contrast, our Scale packages are designed for businesses that already know what works, and are ready to turn that into ongoing, repeatable activity that supercharges growth.

SEO (search engine optimisation) focuses on helping your website rank in traditional search results on Google. GEO (generative engine optimisation) is about ensuring your brand appears in AI-powered search experiences, like Google’s AI Overviews, ChatGPT, and Perplexity. The two are closely related but require different approaches. At The Walk, our SEO packages are built to address both, so your business is visible wherever your audience is searching.

Choose SEO booster if you want to grow your organic presence while testing whether SEO is the right long-term channel for your business. Over six months, our team creates and publishes content, optimises your pages, and tracks what’s working.

Choose SEO builder if you’re already confident SEO is worth the investment and you’re ready to scale it. It’s a 12-month program designed to build authority, compound results, and support sustained organic growth.

Prove packages are designed to deliver two things: real performance from your marketing spend, and the data to know where to invest next. You’ll come away with:

• A clear understanding of which messages, channels and audiences work best
• A realistic view of what you can expect from ongoing SEO or paid investment
• Data and insights to decide whether to pause, tweak, or move into Scale

From day one, we’ll set specific goals and KPIs together so you know exactly what success looks like.

The recommended minimum media spend is the baseline budget for your paid placements, separate from our agency fee, to ensure we gather enough data to make meaningful decisions.

For Performance booster, the minimum is $6,000 + GST over 3 months. This reflects what it typically takes to generate statistically useful results. The exact figure can vary by vertical, audience size, and channel. LinkedIn, for example, is generally more expensive than Google Search, so we may refine the recommendation once we know more about your business.

At the end of your package, we’ll review the performance of the package and share clear recommendations for you to take forward. From there, you could choose to:

• Move into a Scale package, such as Performance plus or SEO builder
• Run another Prove-style sprint to test a new idea or channel
• Take the learnings and continue in-house or use the insights to help brief another partner

Remember, there’s never any obligation to continue on from a previous package. However, many clients do choose to continue with us to keep building on what they’ve learned. 

Start with a Clarify package if your brand, messaging, or overall strategy feels inconsistent or unclear. If your marketing feels siloed, you’re losing business to competitors with a weaker offering, or you’re unsure what’s actually working, Clarify gives you the foundations you need before committing to channels.

If you already have a clear strategy and brand proposition and you know what’s working, you’re likely ready for Prove or Scale.

If you’re not confident about any of the above, we’d usually recommend looking at some of our Clarify or Prove packages first. Or, you can always drop us a line to discuss custom solutions. 

Our Performance plus package is about making your existing paid investments work harder, rather than just spending more. For businesses that want to move beyond ‘set and forget’ campaigns and get more from their ongoing media spend. In Performance plus, we:

• Review what’s working, and what’s not, and understand why
• Bring search and paid social together under a single, focused strategy
• Focus not just on traffic, but also conversion
• Compound results with insights, integrated reporting, and ongoing optimisation 

SEO booster is a 6-month program where we actively build your organic presence, including researching keywords, creating and publishing content each month, and optimising your pages as we go. It’s ideal if you want to see what SEO can do for your business before committing to a longer-term investment.

SEO builder is a 12-month program for businesses that already know SEO works for them and want to scale up the impact and future proof against increasing competition. It’s designed to build authority, compound results and support sustained organic growth. So if you’re looking to own more organic space in your category, SEO builder is a better fit.

No, you don’t need one. We work with a range of businesses of all shapes and sizes, from those with no marketing team or a single marketing manager to those with a full department.

We make this work by making it clear who does what, clearly outlining what we own, what you own and where we collaborate, so our program perfectly fits around your existing capacity, and leverages your team’s capabilities to be as cost efficient as possible.

Yes, and it’s straightforward. These packages have been designed as simple entry points for customers who haven’t yet worked with us, to help understand what it takes. Each package can easily be tailored to meet your exact needs. For example, we can adjust channels, timelines or levels or support to make sure you’re getting the results you want.

We also offer custom solutions, so if you’re not seeing an exact fit, we can put together a personalised plan to help you reach your marketing goals. 

It depends on the channel and what you’re trying to achieve. Here’s a practical guide based on our packages.

• Paid advertising (Performance booster, Performance plus): You’ll typically see data within the first two to four weeks. Meaningful optimisation starts at around four to six weeks once there’s enough to act on.
• SEO (SEO booster, SEO builder): Organic search is a longer-term investment. How quickly you see results also depends on your starting point. A site with existing domain authority and content will move faster than one starting from scratch. That said, early movement in rankings and traffic typically appears around three to four months, with GEO visibility in AI-powered search results building alongside this. More meaningful compounding results come from six months onwards. SEO builder is designed specifically for businesses ready to commit to that timeline.
• Brand and strategy (Clarify packages): Results show up differently here. You’ll leave with a clear positioning, sharper messaging, and a roadmap, which translates into better performance from every channel that follows. Clients often describe it as having a clearer way of talking about what they do.

No matter which package you choose, we set specific goals and KPIs from day one so you always know what success looks like.