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Marketing packages

Sometimes, engaging a marketing agency can feel… well, onerous. Especially when you’re confident that you know what you need and just want to choose a solution. The Walk’s ready-to-roll-out marketing packages are designed to meet you where you are, and give you clear, simple entry points for starting to work with us.

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Why choose a marketing package over a bespoke quote?

When it comes to marketing, there’s a myriad of solutions out there, and just as many agencies who say they can help. Exploring options and understanding costs can be time-consuming, and feel like hard work.

The Walk’s range of launch-ready, transparently priced packages are the perfect starting point for businesses that know what they need and are ready to get to work:

  • Clear goals
  • Straightforward deliverables
  • Up-front pricing

Wondering which marketing package is right for you? Simply follow the steps below to find your perfect fit.

A la carte?

Of course, if you’re looking for a more personalised approach, we can do that too. Just get in touch with our helpful team to find out more about The Walk’s custom and bespoke solutions.

STEP 1

Which stage are you at in our framework?

Choosing the right marketing package starts with knowing where you stand. To do this, simply select the statement that best describes your current marketing situation.

Stage 01

“Our brand or strategy isn’t clear. We need direction and focus.”

Our Clarify packages are for you.

Explore Clarify packages ➔

Stage 02

Our brand and strategy is solid, but we need help reaching our target audience.

Check out our Prove packages.

Explore Prove packages ➔

Stage 03

We know who we are and what works. Time to scale up and grow.

You’re ready for our Scale packages.

Explore Scale packages ➔

Our unique framework helps you pinpoint where you are in your marketing journey, so you can select the package that best meets your needs.

STEP 2

Choose your package

Use the tabs below to explore our package options by stage.

Refine your brand and strategy to lay the foundations for future growth.

Brand foundations

Hone or refresh your brand, audience and messaging. Gives you the clear, compelling identity you need to scale, and a sleek visual refresh to get you looking your best.

What’s included:

  • Brand discovery workshop
  • Audience definition and value proposition
  • Brand positioning and messaging framework
  • Logo and visual identity (colour, typography, tone)
  • Brand foundations guide

Who’s it for:

Teams building or revitalising a brand that want a structured and proven brand revamp process with deliverables that empower the business to grow.

$17,000

Enquire now

Digital strategy foundations

A roadmap to boosting your growth, impact and ROI. A 12-month plan to focus and consolidate your digital marketing efforts, so you can spend time and budget where it’s most impactful.

What’s included:

  • Digital channel and performance review, plus recommendations
  • Competitor and market review
  • 12-month digital strategy and roadmap
  • Budget guidance and projections for first 3-month sprint
  • Measurement and reporting framework

Who’s it for:

Leaders who want a comprehensive plan to refine and amplify their digital marketing strategy.

$4,000

Enquire now

Growth accelerator

Leverage performance insights to go from questions to confidence. Plan your route and put your foot down with a structured 12 to 24 month pathway and a comprehensive, actionable marketing plan across all channels.

What’s included:

  • Marketing and channel analysis
  • Campaign review and performance insights
  • Opportunity mapping
  • Prioritised action plan
  • 12-24 month roadmap across key initiatives

Who’s it for:

Businesses that need a comprehensive marketing plan to prioritise activity, act with intelligence, and support growth.

$12,000

Enquire now

We’ll help push your marketing activities to the next level, learning where they’re delivering on expectations, and where optimisations are needed to improve on results.

SEO booster

Accelerate your brand and attract better, more qualified leads. A 6-month plan to enhance your search visibility, AI optimisation, and organic online presence.

What’s included:

  • SEO audit and roadmap
  • Keyword research and targeting
  • On-page and technical optimisation
  • Content recommendations
  • Monthly reporting and insights

Who’s it for:

Businesses that want to elevate their SEO performance and find out if it’s a good long-term investment.

$23,000

Enquire now

Performance booster (3-months)

A high-impact, low-risk plan for fast and sustainable growth. Get a 3-month paid advertising plan designed to help you launch a new product or service, seasonal campaign or into a new market.

What’s included:

  • Google Search or Performance Max setup
  • Conversion tracking
  • Ongoing optimisation over 3 months
  • Monthly reporting and insights
  • Landing page recommendations

Who’s it for:

Businesses that want a structured, low-risk way to launch into paid digital advertising.

Good to know:

Our price includes a recommended minimum media spend of $6,000+GST, and this may be subject to change based on insights developed. Assets do not include video production.

$14,000

Enquire now

Build on your successes to accelerate growth.

Performance Plus

Convert more leads and enter your next phase of growth. Gives you a 3-month program to dive into your data to find out what’s working and make a clear, focused strategy with ongoing optimisation.

What’s included:

  • Google Search or Performance Max
  • Paid social advertising
  • Ad creative setup
  • Conversion-focused landing page
  • Ongoing optimisation with integrated reporting and insights

Who’s it for:

Businesses that need a more sophisticated approach to paid media that delivers real results.

Good to know:

Our price includes a recommended minimum media spend of $9,000+GST, and this may be subject to change based on insights developed. Assets do not include video production.

$27,000

Enquire now

SEO builder

Get ready for ongoing, compounding growth. A 12-month plan to develop and optimise your SEO at a deep level to build authority, enhance organic visibility and deliver ongoing results.

What’s included:

  • Technical SEO improvements
  • Link-building strategy
  • Competitor tracking
  • Ongoing content optimisation and recommendations
  • Monthly reporting and insights

Who’s it for:

Businesses that need a long-term strategy that supports sustained organic search visibility.

$43,000

Enquire now

Which package is right for me?

If you’re unsure which package is right for you, here’s some extra guidance to help you decide.

I want better SEO

Want a diagnostic that can help you refine your current approach? Our SEO booster package is for you. Looking to scale and optimise your SEO approach for longer-term success? It’s time for SEO builder.

I’m looking for help with paid advertising

If you’d just like to dip your toe in the water to see if paid will work for you, check out Performance booster, which provides an entry level test-and-learn approach. Or if you’re looking to invest in a more complete paid advertising plan designed to help you scale, Performance plus may be a better fit.

We need a fresh start

Feel like you need a clearer idea of your brand, your audience and your message? Brand foundations is for you. Wondering which channels to focus on? Check out Digital strategy foundations. Looking for a roadmap that covers your entire marketing approach? Go for Growth accelerator.

Hmmm. None of this is exactly what we need…

Packages are a great choice for lots of businesses, but others may benefit more from custom support. Want to tweak one of our existing packages for a better fit or create one that’s entirely your own? Let’s talk it over. Just contact us to set up a consultation call, and we’ll see how we can help build a bespoke solution that meets your unique needs.

Have questions?

Check out our handy FAQs to find out more.

Show me the FAQ’s

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Questions?

Frequently asked questions

Have questions about The Walk’s range of packages? Find the answers you’re looking for in our FAQs, or reach out for more information.

How do I know if I need a Clarify package rather than jumping straight into SEO or paid campaigns?

Do your marketing activities ever feel siloed or disjointed? Do you find yourself losing out to the competition when your offering is actually the same or better? If your brand, messaging or overall strategy seems fuzzy or inconsistent, we recommend starting with one of our Clarify packages. These are designed to help you crystallise your brand, with clear customer benefits and cut-through messaging, ensuring you have a solid foundation to build more impactful results.

On the other hand, if you’ve already got a clear strategy and brand proposition, and you believe you know what’s working already, you’re probably ready for Prove or Scale.

We already have a brand and website. Is the Brand foundations package overkill?

Not at all. Our Brand foundations package is specifically designed for businesses that know their story, but also feel their visual identity and messaging could be more appealing to customers.

It sets businesses up for growth by creating a sharp positioning, based on real insights into what your customers value, and how your business is differentiated from the competition. We’ll define and link your audiences and messaging, so your marketing cuts through the noise and is more likely to convert.

What's the difference between Brand foundations, Digital strategy foundations and Growth accelerator?

Each of these packages is designed to help give you a clear path ahead in a particular aspect of your marketing approach.

  • Brand foundations clarifies who you are, who you’re for and how you talk about it.
  • Digital strategy foundations clarifies where you show up online and how to get more from your digital channels.
  • Growth accelerator clarifies your all-of-marketing approach, giving you a clear 12-24 month roadmap across all of your channels.

Still not sure? Get in touch for a consultation. Our team will be happy to help figure out the best fit.

How much of my time will I need to commit to a Clarify package?

We know you’re busy. That’s why our Clarify packages are designed to be light on your time and weighted towards clear outcomes. In a typical Clarify package, your time commitment will be limited to 1-2 workshops, along with some time reviewing and refining key documents such as brand messaging frameworks and roadmaps.

We’re the ones doing the work. You get the input you need on direction, without adding another thing to your to-do list.

Do I have to do Clarify first, before Prove or Scale?

No. If you’re confident in your brand and strategy, you should look at a Prove or Scale package. If our team spots any gaps that might be holding you back, we’ll tell you and recommend a custom solution or relevant Clarify package to help you get up to speed fast.

How is Prove different from Scale?

Our Prove packages are mainly about testing channels, getting the best results we can and generating the insights needed to improve — finding out where your customers are, what they respond to, and which channels are worth your investment. It’s time-boxed, focused and lower risk.

By contrast, our Scale packages are designed for businesses that already know what works, and are ready to turn that into ongoing, repeatable activity that supercharges growth.

I want better SEO. Should I choose SEO Booster or go straight to SEO Builder?

It depends where you are on your journey.

If you want to know what’s working, refine your approach and see how much impact SEO can realistically have for your business, SEO booster (Prove) is your best bet.

If you’re ready to make a longer-term commitment to SEO with a program that builds results that compound over time, you’re ready for SEO builder (Scale).

What sort of results can I expect from Prove packages?

Of course we’ll get results for you. But Prove packages are also about figuring out what gets you the best ROI for your marketing spend, giving you:

  • A clear understanding of which messages, channels and audiences work best
  • A realistic view of what you can expect to gain by investing in SEO or paid activity
  • Data and insights that help decide whether to pause, tweak or move into Scale

Plus, we’ll set specific goals and KPIs with you right from the start, so we all know what success looks like.

What do you mean by "recommended minimum media spend”?

Paid media in digital marketing can be tricky to estimate. Different verticals, segments and channels all have different costs and levels of competition. LinkedIn, for example, prices their paid activity very differently to say, Google ads, and we can’t be sure what channel, audience size or level of competition your brand will be facing until we know more about your business. The minimum spend of $6,000 + GST for media spend over a 3-month period is indicative of an amount you should be comfortable spending to ensure we get meaningful results.

What happens after my Prove package ends?

At the end of your package, we’ll review performance and share clear recommendations. From there, you could:

  • Move into a Scale package, such as Performance Plus or SEO builder
  • Run another Prove-style sprint to test a new idea or channel
  • Take the learnings and continue in-house or use the insights to brief another partner

There’s never any obligation to continue. However, many clients do choose to keep building on what they’ve learned.

How do I know if I'm ready for a Scale package?

You’re ready for Scale if you:

  • Have a clear brand and value proposition
  • Understand which channels and messages are working for you
  • Are ready to invest in marketing as a growth engine over the next 6-12 months

If you’re not confident about any of the above, we’d usually recommend starting with a Clarify or Prove package. Or get in touch to discuss custom solutions.

I'm already running paid ads. Why would I choose Performance Plus?

Performance Plus is about making your existing paid investments work harder, rather than just spending more. For businesses that want to move beyond ‘set and forget’ campaigns, in Performance Plus we:

  • Review what’s working, and what’s not, and understand why
  • Bring search and paid social together under a single, focused strategy
  • Focus not just on traffic, but also conversion
  • Compound results with insights, integrated reporting, and ongoing optimisation

What's the real difference between SEO booster and SEO builder?

SEO booster is a 6-month uplift and optimisation sprint — great if you’re testing the waters with SEO and still figuring out if it’s right for you.

SEO builder is a 12-month program for businesses that already know SEO works for them and want to scale up the impact. It’s designed to build authority, compound results and support sustained organic growth.

Do I need an in-house marketing team to be in the Scale stage?

Not at all. We work with businesses of all shapes and sizes — from those with no marketing team to those with a full department. We make this work by being clear about who does what: what we own, what you own, and where we collaborate. Our program fits around your existing capacity and leverages your team’s capabilities to be as cost efficient as possible.

Can I customise a package?

Absolutely. These packages are designed as simple entry points, but each can easily be tailored to meet your exact needs — adjusting channels, timelines or levels of support.

We also offer fully custom solutions. If you’re not seeing an exact fit, get in touch and we’ll put together a personalised plan to help you reach your marketing goals.