multi-national large enterprises

Collaborating to drive enterprise leads
With a short runway and no creative licence, our task was to take a global campaign and use what we had to deliver leads for Lenovo’s data centre business in the US and UK. Paying attention and rigorous…
by Nick Cantor - May 27, 2022
Brand awareness that changes perceptions
When the APJ marketing team needed support with a digital campaign to raise awareness in Japan – a heavily competitor dominated market – they came to The Walk to make an impact.
by Nick Cantor - May 26, 2022
How storytelling can turn great customers into even greater brand ambassadors
AWS realised that they needed to do more to connect with their audience and demonstrate what opportunities awaited them in the cloud. They approached the Walk to help them inspire their audience with stories of the innovation that’s…
by The Walk Agency - May 5, 2021
Driving sales (and efficiencies) with multi-region programmatic advertising
Programmatic advertising isn’t just efficient, it helps companies lead their digital campaigns to more sophisticated and targeted efforts, resulting in better engagement and greater results.
by The Walk Agency - January 18, 2020
Lenovo Premium Care
Lenovo were launching their new Premium Care customer support package globally and the question was: how to cut through and connect with a broad consumer base and educate them on the benefits of their premium customer care offering?…
by The Walk Agency - August 13, 2019
Lenovo at VMworld
Being the first vendor with a message in front of all the conference delegates arriving at Las Vegas airport was a huge opportunity. But, to make the most of the distress media opportunity, Lenovo needed help from a…
by The Walk Agency - September 18, 2018
The Walk - Integrated Marketing Agency
The biggest game in town
The Walk developed a sales incentive program with the theme of ‘The Biggest Game in Town’ which allowed resellers to win prizes (including a trip to NYC!) and earn reward and status points for making sales. An engaging…
by The Walk Agency - October 22, 2017
The Walk - Integrated Marketing Agency
Lenovo for Enterprise
Having acquired the IBM PC division and with it the famous Think brand in 2005, Lenovo now has grown well beyond its early heritage as simply a PC provider. With a complex portfolio of market-leading products and solutions…
by The Walk Agency - September 7, 2017
The Walk - Integrated Marketing Agency
Bringing education to life
Already at the forefront of education technology in ANZ, Lenovo needed to make an impact commensurate with their leadership position in the space at Australia’s seminal education technology event, Edutech. Critically, for many of the 8000 attendees, it…
by The Walk Agency - May 31, 2017
The Walk - Integrated Marketing Agency
AWS Training and Certification
Effective utilisation of the cloud can revolutionise processes, drive innovation and create efficiencies that drive business profitability. Telling this story for Amazon Web Services (AWS) is critical to driving uptake of their training and certification, which in turn…
by The Walk Agency - February 16, 2017
The Walk - Integrated Marketing Agency
This is ThinkPad
This is ThinkPad is a celebration of the heritage of the premier brand from the world's #1 PC company. ThinkPads are one of the world's most famous and ubiquitous business PCs. Rugged, durable and packed with features and…
by The Walk Agency - February 15, 2017
The Walk - Integrated Marketing Agency
Great Eastern Achievers campaign
Great Eastern Life Insurance is the oldest life insurance group in Singapore and Malaysia. With a large network of sales agents, Great Eastern wanted to recognise and celebrate the success of it’s representatives while simultaneously engaging customers.
by The Walk Agency - December 30, 2016
The Walk - Integrated Marketing Agency
Think Conversations
We wanted to bring the disparate Think fans together as a community and provide them a unique space to share and talk about the Think brand. Think Conversations was this space - a content portal that housed stories,…
by The Walk Agency - April 19, 2016
The Walk - Integrated Marketing Agency
Zooming in on generation Z
How does a PC maker capture the hearts and minds of generation Z in Australia without a big-spend above the line campaign? Lenovo is a world leader in innovative computing and well known in the business sector in…
by The Walk Agency - August 12, 2015
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