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Sunshine Coast tech boom: How to market in an innovation hub
by Jo Edwards • September 1, 2025

The Sunshine Coast – long known as an idyllic holiday and lifestyle destination with pristine beaches and warm seas – is also one of Australia’s fastest-growing innovation hubs. Since the launch of the Sunshine Coast International Broadband Network project in December 2019, backed by a $35 million investment from council and state, the region has landed a direct undersea fibre […]

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The Walk - Integrated Marketing Agency
Articles Perspectives
Game on – the rise of agile marketing
Today’s business world is changing faster than ever. Marketers are required to produce faster, often with limited budgets. This means getting to market more quickly, but at no extra cost. Yet, not all marketing agencies have adapted their…
by Nick Cantor - April 18, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
Web design is dead, long live web design!
Why frameworks have changed digital publishing for good Fast. Smart. Agile. These are words that are often associated with web & app development. But take a look at the amounts of code and attention to UI and UX…
by Nick Cantor - February 9, 2017
Articles Perspectives
The demise of the digital marketing agency
The modern integrated marketing agency has arrived allowing brands to get back to what they do best. For what seemed like the longest time, accounts, strategy and creative teams would work away, independent of the digital team. When…
by Nick Cantor - November 16, 2016
Insights Perspectives
Cooking up a successful channel incentive program – the recipe that works
In a business-to-business environment, staying close and relevant to the distribution channel, who are interacting directly with the end-user decision makers, is both a big challenge and a great opportunity. Major product and software companies are dependent on…
by Jo Edwards - October 10, 2016
Insights Perspectives
What’s in a name? Getting personal in the data game.
Dear {{Firstname; fallback = “Customer=1”}} We’ve all been there. You’re running through your inbox and you open a special message with a great opportunity or personalised offer especially for you – which turns out to be for something…
by Jo Edwards - September 17, 2016
News Perspectives
Press release: Targetbase Australia ushers in new agency model, rebrands as “The Walk Agency”.
With a pedigree of award-winning marketing campaigns, technopreneur attitude and a data-driven approach, The Walk is the new Melbourne-based integrated marketing agency that readdresses the model of the agency in modern marketing. 18 August 2016, Melbourne Australia – Targetbase…
by The Walk Agency - August 17, 2016
Insights Perspectives
Understanding the role of interactive design in conveying your brand’s personality
These days, a potential customer’s first experience of your brand and its identity happens online. Does your brand’s online customer experience convey qualities consistent with its identity? And how do you bring these qualities to life beyond just…
by Nick Cantor - June 15, 2016
Insights Perspectives
Maximising sales from effective customer profiling
Dulux is arguably the most respected brand in its category. Achieving this has been a result of a quality product and a consistent branding approach that has given Dulux “hero” brand status; it’s the most trusted product for…
by The Walk Agency - March 13, 2016
The Walk - Integrated Marketing Agency
Perspectives
Driving ROI through multi-touch DM campaigns
“With fierce competition and ‘noise’ in the online space, marketing managers need to be really savvy about how to achieve marketing effectiveness”. Integrated Marketing Agency, The Walk, understands the changing landscape that marketers face. In this environment, they…
by The Walk Agency - January 12, 2016
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