Redesigning the Infoready website to tell a new brand story
A well-considered and thoughtful one-page website strategy to drive conversions
Infoready, part of Arq Group, is a leading Australian information management and business intelligence consultancy. They help organisations build success with innovative data-driven ideas. Following the merger with Arq Group, Infoready approached The Walk to create an succinct and effective scrolling website.
Infoready is a leading provider in analysing data to uncover new patterns, discover solutions and reveal growth opportunities. Situated within a relatively new and complex industry, they needed a succinct strategy to help them talk about their capabilities, success stories and tell a new brand story following their merger with Arq Group.
Infoready needed to partner with a marketing agency that understood the local Australian landscape, the digital complexity of their service offering and have the skills to deliver what they needed.
Working closely with the internal team, we planned out the overall strategy to concisely tell their new story and to align with what they initially wanted. We started by mapping out the flow of how users interact with the website. With the single-page scrolling homepage strategy approved, we moved onto delivering the copy, designs, testing and delivery.
Working on a short timeline, we broke down the entire project into separate phases of delivery. We adopted an agile approach to ensure that the entire team was aligned, and feedback was quickly implemented. With each phase successfully delivered within the projected timeline, we were able to deliver an effective scrolling home page solution that introduced the user to their capabilities, successes and values of Infoready. The site also contains case studies and articles that Infoready can use to deliver insights into their latest research and projects.