digital marketing

Articles Perspectives
From blueprint to brand growth: Marketing strategy for property & infrastructure
Property and infrastructure firms are no strangers to complexity. A highly competitive market, multi-layered stakeholder decision-making, shifting economic conditions: the path to growth and successful project delivery is rarely straightforward. Amid the day-to-day demands of managing major assets…
by The Walk Agency - September 8, 2025
Articles Insights
How choosing the right digital marketing consultant can transform your business
A great digital marketing consultant can make all the difference when it comes to standing out in today’s competitive digital marketing landscape.
by The Walk Agency - October 1, 2024
Articles Perspectives
Navigating the future: Cutting-edge web design and development trends for 2024
In today’s rapidly evolving digital world, keeping pace with web design and user experience (UX) trends isn’t just important – it’s essential. These trends go beyond mere aesthetics, encompassing functionality, efficiency, and the overall user journey. For businesses…
by Nick Cantor - December 18, 2023
Articles Perspectives
The highs and lows of performance marketing
Pay only for results? Great! But how might performance marketing impact your brand? If you’ve ever watched an episode of the award-winning TV show, Mad Men, you’ll have seen the traditional (some would say “old-fashioned”) agency model at…
by Nick Cantor - January 18, 2023
Articles Perspectives
Four ways to elevate your B2B digital marketing
Business is increasingly taking place online and this trend has intensified and thrust digital marketing strategies to the forefront of many marketer’s minds. The battle to engage audiences via on-screen experiences has intensified, and along with it, the…
by Jo Edwards - March 13, 2022
Articles Perspectives
Post-third-party cookie marketing: Choice and transparency are priorities for consumers
We now live in a post-third-party cookie world where intrusive cookies are considered a violation of our privacy as consumers. In this article, we take a look at what this change means for marketers, and reveal how it’s…
by Nick Cantor - August 25, 2021
Insights Perspectives
How SEO can increase your online visibility to grow your business
Saving money, increasing online visibility, attracting more qualified leads; there are many reasons why search engine optimisation (SEO) is vital to a successful digital marketing strategy. But to really nail SEO in the long term, you first need…
by Nick Cantor - March 3, 2021
Articles Perspectives
Digital marketing trends to look out for in 2021
With technology and the digital landscape innovating so quickly, the most resilient marketing strategies know how to take advantage of growing trends within the market in order to boost online visibility, grow your customer-base and achieve better results…
by The Walk Agency - February 4, 2021
Insights Perspectives
The power of a strong integrated marketing strategy
How to improve your results with digital marketing The world is changing, and businesses need to change with it if they want to survive. With the values, interests and priorities of customers shifting, and with people moving more…
by Nick Cantor - July 23, 2020
Articles Perspectives
Irresistible laws of attraction
Learn how interactive infographics power conversions. Interactive infographics are engaging, impressive, good for quickly conveying complex information and great for conversion. Here's how to get the best of them.
by The Walk Agency - May 6, 2020
Insights Perspectives
Website design checklist: a guide to creating a killer, future-proof website
You’ve got a pretty good site, right…? Of course, you do. You and your team worked doggedly for months to get it ship-shape before you launched it. Now, there’s a niggle at the back of your mind, isn’t…
by Nick Cantor - October 22, 2019
Remarketing tips
Insights Perspectives
The best ways to optimise your remarketing campaign
Remarketing is one of the most powerful and cost-effective ways to re-engage and connect with non-converting website visitors. Following on from our Top 5 tips to rock your remarketing – where we discussed the importance of defining your…
by The Walk Agency - May 24, 2019
Articles Perspectives
Why interactive infographics are the way ahead
Interactive infographics are a relatively new form of content marketing which has already proven to be effective. Could this be an opportunity for your brand to stand out? To help you answer this question, we’ll examine the benefits…
by The Walk Agency - May 14, 2019
Articles Perspectives
Top 5 tips to rock your remarketing
You know all about marketing…but remarketing? In this article, we’ll take a close look at this modern marketing technique, breaking it down into its various types and guide you through 6 key steps to really get it right.
by Nick Cantor - November 14, 2018
Articles Perspectives
Security matters in 6 steps
We all know how important security is, especially when it comes to your customer data. A breach of trust there could ruin your brands reputation. In this guide, we'll help you quickly identify possible gaps in the security…
by Nick Cantor - November 13, 2018
Articles Perspectives
The demise of the digital marketing agency
The modern integrated marketing agency has arrived allowing brands to get back to what they do best. For what seemed like the longest time, accounts, strategy and creative teams would work away, independent of the digital team. When…
by Nick Cantor - November 16, 2016
Insights Perspectives
Understanding the role of interactive design in conveying your brand’s personality
These days, a potential customer’s first experience of your brand and its identity happens online. Does your brand’s online customer experience convey qualities consistent with its identity? And how do you bring these qualities to life beyond just…
by Nick Cantor - June 15, 2016
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