Insights

Dig into educational, insight‑led content that unpacks key challenges and offers practical guidance, frameworks and learnings you can apply to your own marketing.

Insights Perspectives
The power of a strong integrated marketing strategy
How to improve your results with digital marketing The world is changing, and businesses need to change with it if they want to survive. With the values, interests and priorities of customers shifting, and with people moving more…
by Nick Cantor - July 23, 2020
Insights Perspectives
The future of event marketing in an increasingly virtual world
Recent global events, such as the COVID pandemic, have sent shock waves through the event marketing industry. Traditional in-person events can no longer be relied on as a core activity in a marketing strategy due to obvious health…
by Nick Cantor - June 2, 2020
Insights Perspectives
How do I optimise my web content for voice search?
It’s estimated that 50% of all searches will be voice in 2020. It’s no wonder that so many brands and websites are refocusing on voice search optimisation as a priority. Today we can use our smartphones to find…
by Nick Cantor - May 9, 2020
Insights Perspectives
In the face of a global pandemic, what is best practice marketing?
The world is reeling from the outbreak of the new Coronavirus, and the highly infectious COVID-19 that it causes. For some, this is a new and unwelcome reality, unrecognisable from the ordinary lives they were leading just a…
by The Walk Agency - March 23, 2020
The Walk - Integrated Marketing Agency
Insights Perspectives
5 simple steps to a successful integrated marketing campaign
The fiercely competitive B2B arena means leveraging multiple marketing channels is a no-brainer for increasing your chances of success. However, delivering a coherent marketing message across all the channels can be difficult without an organised plan of attack.…
by Jo Edwards - March 10, 2020
Insights Perspectives
5 lessons to help you better understand your marketing data
So, you’ve just received a report filled with the latest statistics from your integrated marketing campaign, or perhaps you’ve just been granted access to Google Analytics bristling with data from your latest SEM push. It’s really quite incredible…
by Nick Cantor - March 8, 2020
Insights Perspectives
Navigating the marketing landscape: Four Marketing experts share their wisdom and experience
Meaningful tips, insights and career advice for your marketing journey Marketing is a complex, constantly evolving arena, which can be both exciting and challenging. But, working in marketing, you’ll have the opportunity to be part of a brilliant,…
by The Walk Agency - January 10, 2020
Insights Perspectives
5 seconds to engage: creating content that works
You’ve heard about the attention span of the goldfish, right? Nine seconds and holding. The scary reality for us humans creating content for other humans is that our average attention span has fallen to approximately 5 seconds. Think…
by Nick Cantor - December 3, 2019
Insights Perspectives
Two heads are better than one, an introduction to pair writing
So your website has been in operation for a few years, the number of pages has been growing all that time. The writing, messaging and “voice” across the site is inconsistent to say the least, and not all…
by Jo Edwards - November 22, 2019
Insights Perspectives
Website design checklist: a guide to creating a killer, future-proof website
You’ve got a pretty good site, right…? Of course, you do. You and your team worked doggedly for months to get it ship-shape before you launched it. Now, there’s a niggle at the back of your mind, isn’t…
by Nick Cantor - October 22, 2019
Insights Perspectives
How to make the most of your marketing budget
So, you’ve come up with the best marketing strategy to give your business the boost it needs. But here’s the twist… to achieve your goals, it looks like you need more funds, and your budget is already stretched.…
by The Walk Agency - October 15, 2019
Insights
Account based marketing and what it means for you
Continually gaining ground in the B2B marketing landscape, account-based marketing (ABM) has become a go-to marketing strategy for coordinating personalised marketing and sales efforts, while deepening engagements with specific accounts. Does any of these concerns raise their ugly…
by Nick Cantor - August 28, 2019
Insights Perspectives
Stack up on consumers with content stacking
So, you have a great piece of content. You and your team have worked tirelessly to create something that your target audience will love, but how do you ensure you get return on investment for all that time…
by Nick Cantor - July 2, 2019
Remarketing tips
Insights Perspectives
The best ways to optimise your remarketing campaign
Remarketing is one of the most powerful and cost-effective ways to re-engage and connect with non-converting website visitors. Following on from our Top 5 tips to rock your remarketing – where we discussed the importance of defining your…
by The Walk Agency - May 24, 2019
Insights Perspectives
Have you invested in local area marketing?
Gone are the days when a single marketing message and a global strategy could propel your brand on all markets. Customers now respond better to local area marketing. Should your company invest in it? In this article, we’ll…
by Nick Cantor - May 15, 2019
Insights Perspectives
Top 6 tools for enterprise marketers
From 2011 to 2019, the number of digital marketing tools on the market has increased tenfold. Finding the ones best suited to run enterprise marketing campaigns is a bit like finding a needle in a haystack. To help…
by Nick Cantor - April 10, 2019
Insights Perspectives
Use AI and put your data to work in an integrated marketing campaign
Now, you may think that leveraging AI in conjunction with marketing is a high-level endeavour only pursued by big name companies, but that’s simply not true. In this article, we’ll show you how easy it is to integrate…
by The Walk Agency - April 8, 2019
Insights
Top 10 marketing trends to watch out for
What does the future of marketing hold? You don’t need a crystal ball to know that a lot will change — Artificial Intelligence (AI), smart speakers and Virtual Reality (VR) experiences are already disrupting entire industries. New marketing…
by Jo Edwards - February 11, 2019
Insights Perspectives
A guide to the ultimate marketing plan
Socks. Check. Pants. Check. Underwear. Check. Your bags are packed and you’re off on an adventure, hooray! You check your flight time, better leave soon. Should you park at the airport? Oops, haven’t booked parking. Better cab it…
by The Walk Agency - February 5, 2019
Woman holding video camera
Insights Perspectives
How video is driving the next wave of content marketers
Has video taken over the world yet? Not completely but, according to the latest video marketing statistics, it’s quite close. As of this writing, 86% of YouTube viewers use the platform to learn new things and the average…
by Nick Cantor - January 18, 2019
Insights Perspectives
10 of the best holiday marketing campaigns
It’s holiday season and customers are getting bombarded with marketing campaigns and clearance sales from all their favourite brands. So, how can you stand out? We find out how our favourite brands did it with the top 10…
by The Walk Agency - December 9, 2018
The Walk - Integrated Marketing Agency
Insights Perspectives
Turning it up to eleven: Getting results from effective content amplification
So, you’ve heard about content amplification, but seriously, what does that mean? Simply put, content amplification is an integrated approach to using paid, owned and earned media to distribute content you’ve created. You can think of content amplification…
by Jo Edwards - December 4, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
Moving into a dynamic content world
Today’s market sees a multitude of tech providers offering dynamic content solutions. Existing suppliers are evolving their offering, and new players are joining the party to redefine the method and channels to deliver on the dynamic opportunity. So,…
by Nick Cantor - December 1, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
The eve of AI – preparing for artificial intelligence and automation powered marketing
By now you’ve probably seen the headlines about robots taking our jobs. Yes, it’s real and it’s happening right now. For some the onset is coming, whilst for others, it’s been underway for years (think manufacturing). In marketing,…
by Nick Cantor - October 11, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
Integrated marketing: so much more to love
There is a lot to love about integrated marketing – not just for you, but also for your customers. By using multiple touch points to paint the big picture for a brand, product or service that is consistent…
by Jo Edwards - July 21, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
Web design is dead, long live web design!
Why frameworks have changed digital publishing for good Fast. Smart. Agile. These are words that are often associated with web & app development. But take a look at the amounts of code and attention to UI and UX…
by Nick Cantor - February 9, 2017
Insights Perspectives
Cooking up a successful channel incentive program – the recipe that works
In a business-to-business environment, staying close and relevant to the distribution channel, who are interacting directly with the end-user decision makers, is both a big challenge and a great opportunity. Major product and software companies are dependent on…
by Jo Edwards - October 10, 2016
Insights Perspectives
What’s in a name? Getting personal in the data game.
Dear {{Firstname; fallback = “Customer=1”}} We’ve all been there. You’re running through your inbox and you open a special message with a great opportunity or personalised offer especially for you – which turns out to be for something…
by Jo Edwards - September 17, 2016
Insights Perspectives
Understanding the role of interactive design in conveying your brand’s personality
These days, a potential customer’s first experience of your brand and its identity happens online. Does your brand’s online customer experience convey qualities consistent with its identity? And how do you bring these qualities to life beyond just…
by Nick Cantor - June 15, 2016
Insights Perspectives
Maximising sales from effective customer profiling
Dulux is arguably the most respected brand in its category. Achieving this has been a result of a quality product and a consistent branding approach that has given Dulux “hero” brand status; it’s the most trusted product for…
by The Walk Agency - March 13, 2016
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