seo

Articles Insights Perspectives
Marketing with storytelling: Create connections and build your brand
The competition for the attention and loyalty of customers has never been more intense. Marketers frequently find themselves focused on generating instant sales and delivering on short term metrics. In a world saturated with advertising and marketing messages,…
by The Walk Agency - October 2, 2023
Articles Perspectives
The highs and lows of performance marketing
Pay only for results? Great! But how might performance marketing impact your brand? If you’ve ever watched an episode of the award-winning TV show, Mad Men, you’ll have seen the traditional (some would say “old-fashioned”) agency model at…
by Nick Cantor - January 18, 2023
Articles Perspectives
How to write killer product descriptions that reflect your brand identity
Every customer interaction is an opportunity to build on their perception of your brand, and your product descriptions should be no different. Often overlooked as a chance to show a bit of personality and reflect your brand’s identity,…
by The Walk Agency - August 11, 2021
Insights Perspectives
How to write a successful blog
In 2020, there were 600 million active blogs globally, and more than 2.5 billion posts in the year. With all those articles, opinions and perspectives out there, how do you ensure that your business blog cuts through the marketing…
by The Walk Agency - July 21, 2021
Insights Perspectives
How SEO can increase your online visibility to grow your business
Saving money, increasing online visibility, attracting more qualified leads; there are many reasons why search engine optimisation (SEO) is vital to a successful digital marketing strategy. But to really nail SEO in the long term, you first need…
by Nick Cantor - March 3, 2021
Insights Perspectives
How do I optimise my web content for voice search?
It’s estimated that 50% of all searches will be voice in 2020. It’s no wonder that so many brands and websites are refocusing on voice search optimisation as a priority. Today we can use our smartphones to find…
by Nick Cantor - May 9, 2020
The Walk - Integrated Marketing Agency
Articles
Understanding the different roles of SEO and Content Marketing
Search engine optimisation (SEO) continues to baffle many businesses, especially with algorithms and rules updating frequently, and competitors using quick-and-dirty tactics like keyword stuffing to achieve a higher web ranking, even if their content is not entirely relevant…
by Nick Cantor - June 13, 2018
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