media

Insights Perspectives
Learn to earn: building brand credibility with earned media
96% of consumers don’t trust ads1. Tired of brands making misleading claims and using manipulative trick tactics, most people side-eye companies’ attempts to sell them something. Whether it’s TikTok or print ads, consumer trust is low. While consumers…
by Jo Edwards - December 18, 2024
Insights Perspectives
Strategies and tactics for effective earned media in the B2B space
In our last article, we explored the main benefits of earned media, namely, building your brand reputation and helping you gain credibility. Now, we’ll share our insights on how to successfully put earned media strategies to work for…
by Nick Cantor - October 22, 2024
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