Nick Cantor

Co-founder & Digital Director

An undercover Australian actually brought up in San Francisco.

Our resident digital expert, and co-founder, Nick has worked around the world on a range of brands across multiple industries. Bringing over 20 years of international and local experience to The Walk, he is driven by the idea within the context of strategy and technology. Nick was selected to attend the prestigious AWARD School in 2011, an experience that cemented his approach to working in the ever changing creative world.

Not your typical Digital Director, Nick’s focus is always wider than just digital. Working with the strategic view that message retention can skyrocket to over 70% with integrated creative and media, he always keeps an eye on the bigger picture. Nick’s true north is a combination of creativity crossed with all that technology can bring and a killer strategy that takes in the landscape of where it all lives and breathes.

Never taking himself too seriously, Nick loves to have a laugh with the team and keeps everyone happy and having fun, whilst at work. He also enjoys working with clients to deliver the best outcomes, making him the perfect companion for your next digital project.

Do you have a query about how we approach digital projects? Drop Nick a line below.

Brand discovery session
We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.

Marketing strategy plan
With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.

Basic brand guide
After developing a brand, maintaining it consistently across communicationsis the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.

Digital campaign
With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carryforward for future campaigns.

Website design & development
All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.

In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and upskill your team to make update themselves.

Inbound marketing plan
Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.