Jo Edwards

Co-founder & Creative Director

There’s nothing like variety when you’re passionate about integrated marketing.

Jo’s experience spans nearly two decades and three continents, where a career as a designer, art director, copywriter and creative director has seen him lead projects and teams to achieve great results across a diverse range of segments, industries and geographies.

As a co-founder at The Walk, Jo brings an acute intuition for problem solving, whatever the message or the media, and the ability to break down a challenge into its component, solvable parts. His experience helping clients from global tech enterprises to mid-market consumer facing businesses has given him a broad appreciation and understanding of what works and what doesn’t in different contexts and marketing environments. This has also served to grow his ability to conceptualise and craft messaging that will resonate with just the right audience.

When Jo isn’t focusing on creative solutions for clients, he’ll be found tickling his kids, shredding licks on one of his many guitars (mainly “Twinkle Little Star” these days) and passionately supporting his favourite sports teams.

Looking for a creative solution that isn’t just pretty, but also solves a problem?

Drop Jo a line below.

Brand discovery session
We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.

Marketing strategy plan
With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.

Basic brand guide
After developing a brand, maintaining it consistently across communicationsis the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.

Digital campaign
With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carryforward for future campaigns.

Website design & development
All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.

In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and upskill your team to make update themselves.

Inbound marketing plan
Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.