Jo Edwards

Co-founder & Creative Director

As co-founder and Creative Director at integrated marketing agency, The Walk, I’m driven by understanding unique and complex business needs and working out creative solutions that communicate simply and persuade effectively. Working closely with clients to unpick their goals and challenges, I use my strong critical and analytical skills to work with key insights that steer and shape ideas and creative direction.

More than two decades in the creative, marketing and advertising industries has seen me take many turns in the journey to becoming an agency founder. Working with amazing people on three continents, in agencies large and small, has helped me become an accomplished and strategic creative professional able to deliver integrated creative solutions that engage and captivate.

Across video, print design, copywriting, content marketing, and digital design the goal is always to communicate authentically and connect with target audiences to differentiate businesses from their competition. Making complex information easy to understand, and breaking down advanced concepts into digestible content is how I’ve set myself apart from other creatives in the industry and become a valued partner to marketers at some of the world’s largest brands, startups, and mid market businesses alike.

A strong and empathic creative leader, I’m adept at bringing together teams with the skills needed to execute in the most effective media, to the highest standard. Supporting talent to excel and build their skills and confidence, I’m passionate about aligning creative and technical teams with clients and their business goals, ensuring everyone is efficiently pulling together to deliver meaningful business results.

I love a good creative challenge. If you work in a complex environment and want to collaborate on developing a smart creative solution to build your business, let’s connect.

Brand discovery session
We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.

Marketing strategy plan
With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.

Basic brand guide
After developing a brand, maintaining it consistently across communicationsis the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.

Digital campaign
With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carryforward for future campaigns.

Website design & development
All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.

In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and upskill your team to make update themselves.

Inbound marketing plan
Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.