brand strategy

Insights Perspectives
Why the Sunshine Coast is Australia’s next frontier for health-tech innovation
Did you know the Sunshine Coast’s health and wellbeing industry already employs 25,000 people across 2,000 businesses, anchored by Australia’s largest health infrastructure project? For years, the Sunshine Coast was viewed through a tourism and lifestyle lens. Today,…
by Jo Edwards - February 23, 2026
Insights Perspectives
The branding gap: What it takes for great health tech to earn trust in Melbourne
You’ve just wrapped a polished demo with a Melbourne hospital network. The clinical lead dialled in from Parkville, procurement joined from Richmond, and IT barely said a word. Your AI performed exactly as promised. The pilot data was…
by Nick Cantor - February 23, 2026
Articles Perspectives
The five pillars of strong brand foundations in professional services
Many professional services firms find marketing challenging, struggling to commit time and resources, and rueing a lack of demonstrable ROI. It’s common to hear of businesses struggling with inconsistent messaging and fragmented campaigns that means marketing needs to…
by Jo Edwards - February 16, 2026
Articles Perspectives
Is your marketing working too hard?
The case for strong brand foundations in professional services. You’ve nailed the campaign brief, set the ad budget, and your team’s ready to launch. Time to land some new clients for your professional services with a slick new…
by Jo Edwards - February 16, 2026
Insights Perspectives
Learn to earn: building brand credibility with earned media
96% of consumers don’t trust ads1. Tired of brands making misleading claims and using manipulative trick tactics, most people side-eye companies’ attempts to sell them something. Whether it’s TikTok or print ads — consumer trust is low. While…
by Jo Edwards - December 18, 2024
Insights Perspectives
Strategies and tactics for effective earned media in the B2B space
In our last article, we explored the main benefits of earned media — namely, building your brand reputation and helping you gain credibility. Now, we’ll share our insights on how to successfully put earned media strategies to work…
by Nick Cantor - October 22, 2024
Insights Perspectives
More than words: Turning browsers into believers
Let’s say we could walk into the world of digital marketing. This digital bazaar is teeming with noisy crowds – a chaotic mass of people searching for services, products or information. The cacophony swells as vendors compete to be…
by Jo Edwards - April 22, 2024
Articles Insights Perspectives
Marketing with storytelling: Create connections and build your brand
The competition for the attention and loyalty of customers has never been more intense. Marketers frequently find themselves focused on generating instant sales and delivering on short term metrics. In a world saturated with advertising and marketing messages,…
by The Walk Agency - October 2, 2023
Articles Perspectives
Winning the long game with brand strategy and brand marketing
It’s a fast-paced and competitive business landscape. While short term metrics are important for hitting sales and growth targets, successful brands aim to win the marathon, if not the sprint. No matter how your business is going to…
by Jo Edwards - August 22, 2023
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