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The smarter week: why work had to change
(and how we did it)
by Nick Cantor • January 19, 2026

Work was already in trouble before AI arrived to “fix” it. For years we’ve been living with an uncomfortable contradiction: infinite technology, finite humans. Faster tools, slower people. Productivity debates rage at the national level, yet in many offices the daily experience still looks like this: Endless meetings that don’t move the work forward. Evenings and weekends slowly colonised by […]

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Articles Perspectives
The five pillars of strong brand foundations in professional services
Many professional services firms find marketing challenging, struggling to commit time and resources, and rueing a lack of demonstrable ROI. It’s common to hear of businesses struggling with inconsistent messaging and fragmented campaigns that means marketing needs to…
by Jo Edwards - February 16, 2026
Articles Perspectives
Is your marketing working too hard?
The case for strong brand foundations in professional services. You’ve nailed the campaign brief, set the ad budget, and your team’s ready to launch. Time to land some new clients for your professional services with a slick new…
by Jo Edwards - February 16, 2026
Insights Perspectives
From event day to deal day: turning post‑event engagement into real pipeline
Events are expensive, visible and high‑stakes. But in complex B2B environments, most of the commercial value is either created or lost in the weeks after the event, not on the day itself. Too often, “event day” is treated…
by Nick Cantor - February 2, 2026
Insights Perspectives
Winning the climate positive decade: Why ESG consultants need brand strategy as much as technical expertise
For environmental and sustainability consulting firms in Queensland, the next decade will be defined not just by your technical expertise in impact assessments, carbon modelling, or ESG reporting. It will be defined by how clearly you position your…
by Jo Edwards - November 24, 2025
Articles Perspectives
From blueprint to brand growth: Marketing strategy for property & infrastructure
Property and infrastructure firms are no strangers to complexity. A highly competitive market, multi-layered stakeholder decision-making, shifting economic conditions: the path to growth and successful project delivery is rarely straightforward. Amid the day-to-day demands of managing major assets…
by The Walk Agency - September 8, 2025
Insights Perspectives
Sunshine Coast tech boom: How to market in an innovation hub
The Sunshine Coast – long known as an idyllic holiday and lifestyle destination with pristine beaches and warm seas – is also one of Australia’s fastest-growing innovation hubs. Since the launch of the Sunshine Coast International Broadband Network…
by Jo Edwards - September 1, 2025
Insights Perspectives
The Melbourne edge: Marketing for urban growth
Melbourne’s rapid urban expansion has transformed it into a dynamic, competitive hub for professional services. With a fast growing and increasingly diverse population, being relevant and building trust in this dynamic environment requires more than generic marketing. Businesses…
by Nick Cantor - July 20, 2025
Insights Perspectives
How strategic consulting helps startups scale smarter
You’ve put in the hard yards – built a great product, found your first customers, and started to see real momentum. But as your startup grows, so do the challenges. Suddenly, the marketing strategies that got you here…
by Jo Edwards - April 28, 2025
Insights Perspectives
Learn to earn: building brand credibility with earned media
96% of consumers don’t trust ads1. Tired of brands making misleading claims and using manipulative trick tactics, most people side-eye companies’ attempts to sell them something. Whether it’s TikTok or print ads — consumer trust is low. While…
by Jo Edwards - December 18, 2024
Insights Perspectives
Strategies and tactics for effective earned media in the B2B space
In our last article, we explored the main benefits of earned media — namely, building your brand reputation and helping you gain credibility. Now, we’ll share our insights on how to successfully put earned media strategies to work…
by Nick Cantor - October 22, 2024
Articles Insights
How choosing the right digital marketing consultant can transform your business
A great digital marketing consultant can make all the difference when it comes to standing out in today’s competitive digital marketing landscape.
by The Walk Agency - October 1, 2024
Insights Perspectives
The state of the arts report: The rise of collaboration vs traditional teams
Art thrives on breaking down conventional barriers and inspiring new forms of expression. History has shown that the most transformative art often emerges from periods of change where the comfortable norms are questioned and rejected by bold thinkers.…
by Nick Cantor - September 11, 2024
Insights Perspectives
The advantages of partnering with a SaaS marketing consultant
Software as a service, known as SaaS, is an area of growing commercial importance. Walk into any modern office, and you’re sure to find people using SaaS for a wide range of purposes. You might see employees messaging…
by Jo Edwards - September 9, 2024
Insights Perspectives
The power of discovery
Streamlined marketing with clarity and intelligence for more cost effective results. In an era where marketing landscapes are continually evolving and competition is fierce, many businesses find themselves navigating a dizzying array of self-serve marketing tools and DIY…
by Nick Cantor - September 2, 2024
Articles Perspectives
Why engaging a strategic marketing consultant is key to maximising your ROI
In today’s world, anyone can be a marketer. Thanks to accessible tools like AI copy and image generators and drag-and-drop design platforms, creative assets traditionally supplied by experts can now be produced by anyone. While this democratisation of marketing…
by The Walk Agency - August 13, 2024
Insights Perspectives
Ways to make your brand come to life and stand out in a cluttered marketplace
In a world increasingly saturated with marketing, quality creative thinking and execution in what you put out into the market is crucial for your brand to stand out and be remembered. However, there are numerous other tools at…
by Nick Cantor - June 22, 2024
Insights Perspectives
More than words: Turning browsers into believers
Let’s say we could walk into the world of digital marketing. This digital bazaar is teeming with noisy crowds – a chaotic mass of people searching for services, products or information. The cacophony swells as vendors compete to be…
by Jo Edwards - April 22, 2024
Insights Perspectives
The B2B marketing horizon: Trends and insights for 2024
Staying ahead in B2B marketing requires agility and a proactive approach to swiftly embracing and leveraging new trends. Increasingly fluid market dynamics, rapid technological advancements, and evolving customer expectations are a daily challenge for businesses and marketers alike.…
by Jo Edwards - January 29, 2024
Articles Insights Perspectives
2023: A year in review
In “2023: A year in review,” we delve into a year that, much like its immediate predecessors, was replete with challenges. From the lingering shadows of the pandemic years of 2020-2022, to new, unforeseen trials, 2023 tested our…
by The Walk Agency - December 21, 2023
Articles Perspectives
Navigating the future: Cutting-edge web design and development trends for 2024
In today’s rapidly evolving digital world, keeping pace with web design and user experience (UX) trends isn’t just important – it’s essential. These trends go beyond mere aesthetics, encompassing functionality, efficiency, and the overall user journey. For businesses…
by Nick Cantor - December 18, 2023
Articles Perspectives
Top 4 marketing trends to leverage in 2024, and why quality is timeless
In the fast-paced world of marketing, staying ahead of the curve is essential for success. Adapting to the ever-evolving landscape of consumer behaviour and technology is not just a choice; it’s a necessity. In this digital age, where…
by The Walk Agency - October 10, 2023
Articles Insights Perspectives
Marketing with storytelling: Create connections and build your brand
The competition for the attention and loyalty of customers has never been more intense. Marketers frequently find themselves focused on generating instant sales and delivering on short term metrics. In a world saturated with advertising and marketing messages,…
by The Walk Agency - October 2, 2023
Articles Perspectives
Winning the long game with brand strategy and brand marketing
It’s a fast-paced and competitive business landscape. While short term metrics are important for hitting sales and growth targets, successful brands aim to win the marathon, if not the sprint. No matter how your business is going to…
by Jo Edwards - August 22, 2023
Insights Perspectives
The role of earned media in building brand credibility and reputation
While there’s a vast array of marketing tactics that can be effective in any given scenario, earned media holds the greatest, most lasting power in influencing action. Leveraging earned media is an important facet of any marketing mix.…
by Jo Edwards - June 13, 2023
Insights Perspectives
ROI – more important than ever in 2023
As the first quarter of 2023 grows smaller in the rearview, it’s easy to have mixed feelings about working in marketing. There are some brilliant opportunities, yes, but the pace of change is furious and the barrage of…
by Nick Cantor - April 24, 2023
Articles Perspectives
The highs and lows of performance marketing
Pay only for results? Great! But how might performance marketing impact your brand? If you’ve ever watched an episode of the award-winning TV show, Mad Men, you’ll have seen the traditional (some would say “old-fashioned”) agency model at…
by Nick Cantor - January 18, 2023
Articles Perspectives
Working smarter for a more sustainable life and world – the 4-day week
We live in the most high-tech era in human history and the information age is constantly embracing new technologies that make our lives easier than ever. But are we the happiest, most fulfilled generation to have ever walked…
by Jesse Somer - December 5, 2022
Insights Perspectives
The best holiday marketing campaigns – 2022 edition
In addition to all the usual crazy Christmas consumer frenzy marketing, the holiday period also sees great creative work come to the fore. Why? Because these brands realise the opportunity to connect on a deeper level with customers…
by The Walk Agency - November 9, 2022
Articles Perspectives
Beyond the data: effective marketing isn’t solely about the numbers
Yes, data informs us about how well our campaigns are doing, but some elements of marketing are less tangible, such as the power of creativity. You can measure business growth, revenue, profit, conversions, web traffic, and clicks, but…
by The Walk Agency - October 30, 2022
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