Healthcare and health tech marketing agency

Strategic brand marketing for health tech innovators and healthcare providers

Premium digital experiences and building trust in brands in an increasingly competitive healthcare sector.

The world of healthcare has been being revolutionised by technology, and not just in how services are delivered digitally, remotely and with data and AI. As digital platforms, smart devices, and health tech innovations become more and more embedded in our lives, expectations around brand experience have risen.

Consumer brands are delivering exceptional customer experiences, which means that healthcare customers and patients alike now expect more than ever from their healthcare and health tech providers. The bar for producing marketing and communications that have an impact is getting higher.

Healthcare is changing, and healthcare marketing is changing too

Whether you’re selling B2B in healthcare or health tech, or delivering products and services direct to consumers, the near future offers both new challenges and opportunities for healthcare brand marketing. As more providers incorporate digital tools and health tech solutions into their services, the need for clear brand communication and premium brand experiences continues to grow.

Increasingly accessible markets

In some practices, face-to-face consultations have been superseded by virtual ones, significantly expanding the total addressable market. Health tech devices and apps can also cross cultures and borders, increasing the target marketing footprint. A reassessment of the potential target audience along with focused branding, and differentiation within niches can increase opportunities for new customer acquisition.

Exceptional customer experiences

With the emergence of healthcare apps, Telehealth services, and prescription home delivery, it is more important than ever for healthcare brands to develop frictionless customer experiences that match the quality of brand interactions that people are experiencing in the consumer space. Health tech platforms contribute to these expectations by setting new benchmarks for convenience and usability.

Practical and compelling sales content

For medical device and health tech sales representatives, the post-pandemic business environment has reduced the need to travel on site in many cases.This increases the importance of useful, high-quality sales and marketing content and content automation strategies to stay top of mind with medical professionals without being physically present.

Premium hybrid event experiences

The healthcare industry, like many other industries, has had to move event-based marketing online. This trend will continue and run in parallel with the return of face-to-face events. The need to educate medical professionals will remain but the methods will change with the development of engaging online events and targeted pre-event marketing and post-event follow-up.

Health tech marketing expertise for brands ready to scale

Technology sits at the centre of today’s healthcare evolution, and health tech businesses are driving transformation across diagnostics, patient experience, clinical workflows, and data-enabled services. Expectations of digital quality continue to rise across B2B and consumer environments.

Health tech brands must deliver reliable technology, but they must also communicate complex value propositions in a highly regulated, high-stakes category. Effective tech marketing and considered brand strategies help translate complex solutions into clear benefits and a compelling market position.

As a leading health tech marketing agency, we help health tech businesses build in:

AI-powered diagnostics
SaaS for healthcare
Virtual care devices
Specialised medical devices

Brand trust and credibility

Trust underpins every successful health tech brand. With 84% of Australians wanting more control over their personal information and 62% expressing major concern about how their information is protected , businesses in the health sector 1 must demonstrate responsibility, reliability, and transparency. Health tech brand strategy helps decision makers, investors, clinicians, and users understand the value you deliver and why it matters.

Frictionless digital experiences

As expectations align with leading consumer brands, health tech users gravitate towards platforms that feel intuitive and seamless. Our approach to digital experiences brings together user research, content design, and channel strategy to make each interaction enable an effortless, consistent experience.

Clarity, consistency, and faster traction

The global digital health market is projected to reach USD 946.04 billion by 2030, growing at a compound annual rate of 22.2 percent from 2025 . In such a competitive landscape, a clear brand position and strategy is a commercial advantage 2 which improves marketing efficiency, sharpens recognition in key segments, and fuels sustainable growth over time.

Choosing a marketing agency for health tech and healthcare

Content is one of the most powerful tools in event marketing, shaping how your audience understands your story and what they take away from the experience.

Rules and regulations

Healthcare marketing is highly regulated.If you’re working in this space and looking for a marketing agency, it’s important you choose an agency with experience to help you navigate the legislation and advertising restrictions.

Building brand trust

Successful marketing in the healthcare sector often requires awareness, education, and behaviour adoption – all of which can take time. Consistent, innovative marketing that is driven by consumer insights will deliver the fastest consumer adoption curve.

At The Walk, we have extensive experience in healthcare brand development and promotion.
Read some of our case studies below, or if you’re ready to chat, get in touch to discuss how we could help.

Our key services for healthcare and health tech clients

Brand and marketing strategy

The best journeys start with a map. Know where you want to be and how you’re going to get there.

User experience

Frictionless engagement can do wonders for your business. Make each touchpoint a joy.

Content marketing

Whether through text, images, video or events, we create beautiful and meaningful content that makes an impact.

Digital marketing

We create rich, seamless experiences across channels to help customers engage with your brand.

Health brands we’ve worked with

We’ve worked with local and international healthcare and health tech brands including InstantScripts, Desert Scientific Software, Fronditha Care and Purifas. Get in touch to see how we can use our marketing expertise to transform your brand.

InstantScripts – big results for an exciting healthcare start-up

InstantScripts, an Australian start-up, came to us in August 2020 with one objective: to increase sales. We created an effective social media marketing solution, using highly targeted placements to send the right message to the right people. Check out the killer results achieved through social media in our new folio piece.

SEE THE WORK HERE
Purifas - innovative massage table face shields

Purifas^® is a multi award-winning hygiene company committed to reducing the risk of infection and improving comfort during physical treatments. Their FaceShield product was more expensive than competing products but reduced bacterial transmission by 86%. The challenge was to educate massage therapists and physiotherapists on the benefits of the product and encourage them to try and switch to Purifas.

SEE THE WORK HERE
Fronditha Care – creating a new audience for a niche not-for-profit organisation

Fronditha Care, a not-for-profit organisation delivering residential aged care services in Victoria and NSW came to us with a specific need, creating demand for one of their facilities. Our solution was a targeted integrated marketing campaign, focusing on marketing their niche service to a new audience in a new location.

SEE THE WORK HERE