With strategic marketing as your growth foundation.
Build a stronger presence in construction
The blueprint for better marketing outcomes
Working in building and construction, you’re shaping places where people live, work and invest. Every bid, every brief and every completed job contributes to your reputation. And in this industry, that reputation is everything.
Clients are looking for reliability, expertise and proof you can deliver. That’s why your brand, and the way you market it, needs to work just as hard as you do.

Where we help you win work (and keep it coming)
Marketing strategy and planning
Brand development and positioning
Lead generation and conversion
Customer journeys and digital experiences
Client retention and loyalty
Structured support for a high-pressure sector
In the building and construction game there’s rarely time to stop and rethink your marketing approach, which is why so many businesses end up stuck in reactive mode. We help change that.
Whether you’re trying to professionalise your digital presence, boost lead quality, or give your internal team the strategy and support they need to succeed, The Walk offers the structure, clarity and capability to move your marketing forward.
Here’s how we help
We can become an extension of your existing team or take the reins entirely — either way, you get strategic support that’s built around your goals and commercial priorities.

Digital foundations
Our deep-dive Discovery Workshops allow us to quickly uncover business challenges and opportunities, setting the foundation for an informed, effective strategy.
Search & visibility
When clients search for a builder, contractor or product supplier, you need to be visible. Our SEO and paid media strategies are grounded in data and designed to put you in front of the right people, at the right time.
Social engagement
From project updates and hiring campaigns to thought leadership and testimonials, we help you build a consistent presence across paid and organic social without burning out your team.
Brand building
Good construction businesses deliver great work, but the most successful ones are known for it. We help define your message, sharpen your positioning, and bring consistency to your brand across every touchpoint.
Marketing operations
Whether you’re starting from scratch or scaling fast, we help bring structure to your marcomms. No more ‘spray and pray’ marketing. From planning and reporting to tech stack selection and integration, we help you run marketing like a proper function (not an afterthought).
Direct engagement
Email marketing still works, especially in construction, where open rates are 25% higher than the industry average. We’ll help you build and activate your database, so you can stay top-of-mind with the people who matter.
Compelling content
Need case study videos that tell the full story? Articles that show off your technical know-how? Regular blog content can increase inbound links by 67%, giving your site stronger rankings and more traffic over time.We create the content that helps your audience understand what you do and why it matters.

CASE STUDY
In the field: How we helped Rylock build smarter
Rylock, a leading Australian manufacturer of custom windows and doors, came to us to help turn ad-hoc marketing into a consistent, scalable function that could support their internal team and drive long-term growth.
Our approach
We kicked off with a Discovery Workshop to uncover audience insights, align internal stakeholders, and define commercial priorities. From there, we created a 12-month strategy covering:
- Audience research and content planning
- Channel selection and campaign mapping
- Budget recommendations and performance benchmarks
The outcome
Built for the whole brand
Marketing in construction goes well beyond digital. Your clients, partners and stakeholders interact with your business in many ways: pitch decks, brochures, site signage, presentations, and more.
Each touchpoint should reflect the same level of consistency and quality as the work you deliver

Start your next project with the right partner
Looking for marketing support that’s structured, strategic and made for the construction sector? Get in touch to see how The Walk can help you plan, execute and grow with confidence.