sales and marketing

Insights Perspectives
From event day to deal day: turning post‑event engagement into real pipeline
Events are expensive, visible and high‑stakes. But in complex B2B environments, most of the commercial value is either created or lost in the weeks after the event, not on the day itself. Too often, “event day” is treated…
by Nick Cantor - February 11, 2026
Articles Perspectives
Smarketing: how to make sales and marketing alignment work for you
Sales and marketing: They should be the ultimate dynamic duo. But failure to align the efforts of these teams often leaves businesses wasting valuable resources pursuing different goals, or worse, putting sales and marketing teams in direct opposition to…
by The Walk Agency - August 6, 2021
Articles Perspectives
7 things to do after making a sale: How to boost brand loyalty
With customer acquisition costs rising by almost 60% in the past 5 years it’s becoming increasingly important for marketers to build brand loyalty and focus on a customer’s lifetime value. These days, 82% of companies agree that retention…
by The Walk Agency - May 2, 2021
Insights Perspectives
Cooking up a successful channel incentive program – the recipe that works
In a business-to-business environment, staying close and relevant to the distribution channel, who are interacting directly with the end-user decision makers, is both a big challenge and a great opportunity. Major product and software companies are dependent on…
by Jo Edwards - October 10, 2016
Insights Perspectives
Maximising sales from effective customer profiling
Dulux is arguably the most respected brand in its category. Achieving this has been a result of a quality product and a consistent branding approach that has given Dulux “hero” brand status; it’s the most trusted product for…
by The Walk Agency - March 13, 2016
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