A clear vision: Building trust and differentiation in Energy Efficiency Consulting
True North Consulting, Australia
An expert in energy efficiency certification and compliance, specialising in BASIX and NatHERS assessments, True North Consulting was ready to grow beyond their regional client base, and expand their service delivery across New South Wales and into other states. Before embarking on paid media campaigns, they recognised the need to sharpen their brand, clarify their messaging, and strengthen their digital presence to better engage clients and stand out in a competitive market. Partnering with The Walk, they set out to build robust marketing foundations that would support their next phase of growth and leadership in the energy efficiency consulting space.
The destination
With a vision to grow their client base among builders, designers, and property developers seeking energy efficiency certification and compliance, True North was looking to win market share in a competitive market versus incumbent suppliers who would be difficult to supplant. Many consulting and professional services firms are competing with other businesses offering a similar or identical service, and in this case it’s their brand that creates differentiation and builds trust with prospects doing their research. Our team’s expertise in brand strategy and integrated marketing made us the ideal partner for defining True North’s audiences, articulating their value to each, and presenting their brand in a clear and consistent manner. Our goal was to lay a foundation that would give clarity and purpose to True North’s growth ambitions before they began spending on paid media campaigns.
The route
We began with a comprehensive discovery session to interrogate True North’s value differentiation and strategic objectives. With a deep understanding quickly established, audience segmentation and an in-depth brand positioning and messaging framework was created, to ensure that their unique approach and expertise energy efficiency consulting would be clearly articulated in all future marketing activities.
Our team performed SEO keyword research and a competitor landscape review, identifying opportunities for True North to stand out online as a leader in their area of professional services. We helped to update their website content to improve both user experience and search visibility, as well as improving UX and technical SEO. In addition, we took True North’s fledgling visual brand and developed professional brand assets and guidelines to ensure it could be consistently and stylishly represented across all touchpoints. The process ensured that True North’s digital presence would support a positive customer experience and generate more leads from future paid activity.
The Walk
With stronger brand foundations in place, True North Consulting is now equipped with the tools needed to communicate their vision with clarity and confidence and build a pipeline of leads. Our collaboration included:
- A clear and actionable brand positioning and messaging framework tailored to energy efficiency consulting
- SEO keyword research and competitor analysis to inform digital strategy
- UX and technical SEO improvements for a seamless online experience
- Visual brand assets and guidelines for consistent application
- Website content and SEO updates to boost visibility and engagement among their core audiences
By empowering True North’s team with these foundations, we set them up to respond quickly to opportunities, engage clients effectively, and build lasting brand equity as trusted energy efficiency specialists in New South Wales.
A snapshot of True North’s new brand identity, bringing clarity and professionalism to their communications.
Website updates and content that make their consulting expertise accessible and engaging.
