Articles

Explore perspectives and opinion pieces on marketing, brand and business topics, designed to inform and engage without diving into step‑by‑step how‑tos or agency news.

Articles Perspectives
The five pillars of strong brand foundations in professional services
Many professional services firms find marketing challenging, struggling to commit time and resources, and rueing a lack of demonstrable ROI. It’s common to hear of businesses struggling with inconsistent messaging and fragmented campaigns that means marketing needs to…
by Jo Edwards - February 16, 2026
Articles Perspectives
Is your marketing working too hard?
The case for strong brand foundations in professional services. You’ve nailed the campaign brief, set the ad budget, and your team’s ready to launch. Time to land some new clients for your professional services with a slick new…
by Jo Edwards - February 16, 2026
Articles Perspectives
From blueprint to brand growth: Marketing strategy for property & infrastructure
Property and infrastructure firms are no strangers to complexity. A highly competitive market, multi-layered stakeholder decision-making, shifting economic conditions: the path to growth and successful project delivery is rarely straightforward. Amid the day-to-day demands of managing major assets…
by The Walk Agency - September 8, 2025
Articles Insights
How choosing the right digital marketing consultant can transform your business
A great digital marketing consultant can make all the difference when it comes to standing out in today’s competitive digital marketing landscape.
by The Walk Agency - October 1, 2024
Articles Perspectives
Why engaging a strategic marketing consultant is key to maximising your ROI
In today’s world, anyone can be a marketer. Thanks to accessible tools like AI copy and image generators and drag-and-drop design platforms, creative assets traditionally supplied by experts can now be produced by anyone. While this democratisation of marketing…
by The Walk Agency - August 13, 2024
Articles Insights Perspectives
2023: A year in review
In “2023: A year in review,” we delve into a year that, much like its immediate predecessors, was replete with challenges. From the lingering shadows of the pandemic years of 2020-2022, to new, unforeseen trials, 2023 tested our…
by The Walk Agency - December 21, 2023
Articles Perspectives
Navigating the future: Cutting-edge web design and development trends for 2024
In today’s rapidly evolving digital world, keeping pace with web design and user experience (UX) trends isn’t just important – it’s essential. These trends go beyond mere aesthetics, encompassing functionality, efficiency, and the overall user journey. For businesses…
by Nick Cantor - December 18, 2023
Articles Perspectives
Top 4 marketing trends to leverage in 2024, and why quality is timeless
In the fast-paced world of marketing, staying ahead of the curve is essential for success. Adapting to the ever-evolving landscape of consumer behaviour and technology is not just a choice; it’s a necessity. In this digital age, where…
by The Walk Agency - October 10, 2023
Articles Insights Perspectives
Marketing with storytelling: Create connections and build your brand
The competition for the attention and loyalty of customers has never been more intense. Marketers frequently find themselves focused on generating instant sales and delivering on short term metrics. In a world saturated with advertising and marketing messages,…
by The Walk Agency - October 2, 2023
Articles Perspectives
Winning the long game with brand strategy and brand marketing
It’s a fast-paced and competitive business landscape. While short term metrics are important for hitting sales and growth targets, successful brands aim to win the marathon, if not the sprint. No matter how your business is going to…
by Jo Edwards - August 22, 2023
Articles Perspectives
The highs and lows of performance marketing
Pay only for results? Great! But how might performance marketing impact your brand? If you’ve ever watched an episode of the award-winning TV show, Mad Men, you’ll have seen the traditional (some would say “old-fashioned”) agency model at…
by Nick Cantor - January 18, 2023
Articles Perspectives
Working smarter for a more sustainable life and world – the 4-day week
We live in the most high-tech era in human history and the information age is constantly embracing new technologies that make our lives easier than ever. But are we the happiest, most fulfilled generation to have ever walked…
by Jesse Somer - December 5, 2022
Articles Perspectives
Beyond the data: effective marketing isn’t solely about the numbers
Yes, data informs us about how well our campaigns are doing, but some elements of marketing are less tangible, such as the power of creativity. You can measure business growth, revenue, profit, conversions, web traffic, and clicks, but…
by The Walk Agency - October 30, 2022
Articles
Good, better, best: understanding the power of great UX
Frictionless, enjoyable experiences create loyalty and drive your bottom line. Throughout history, whenever humanity’s endless quest to further knowledge and science has necessitated change, new technologies were born, and with them new skills and roles in the marketplace.…
by Jesse Somer - July 25, 2022
Project management tool
Articles Perspectives
How to choose the right project management tool
With many options available in the market, choosing the right project management tool can be a daunting task. However, a good tool can work wonders for a team’s efficiency and productivity. Project management statistics reveal that organisations using…
by Nick Cantor - May 2, 2022
Articles Perspectives
Engaging your audience with hybrid events
While it might seem like an eternity since live events were a consistent part of the B2B tech space, eased restrictions across many parts of the globe have encouraged organisations to integrate them back into their overall engagement…
by Nick Cantor - March 23, 2022
Articles Perspectives
Four ways to elevate your B2B digital marketing
Business is increasingly taking place online and this trend has intensified and thrust digital marketing strategies to the forefront of many marketer’s minds. The battle to engage audiences via on-screen experiences has intensified, and along with it, the…
by Jo Edwards - March 13, 2022
Articles Perspectives
Great brands make meaningful changes to consumer’s lives and the world
There’s never been more demand from consumers for meaningful brand experiences. In a study of more than 395,000 people and 2,000 brands around the globe, Havas Media reported on the current cultural landscape that has impacted consumer behaviours.…
by The Walk Agency - October 25, 2021
Articles Perspectives
Marketing to millennials: How to win over millennial consumers
Do you consider millennials to be a primary audience for your B2B marketing? If not, it’s time to consider that this generation are now emerging as new leaders and decision makers, presiding over important purchasing decisions in their…
by Jo Edwards - September 27, 2021
Articles Perspectives
Tips for developing a great brand name and visual identity – part 3
In part three of our three part series, we’ll help you navigate your way through the complicated task of creating a brand that your target market will love. Questions you should ask when branding your business How to…
by The Walk Agency - August 25, 2021
Articles Perspectives
Tips for developing a great brand name and visual identity – part 2
In part two of our three part series, we’ll help you navigate your way through the complicated task of creating a brand that your target market will love. Questions you should ask when branding your business How to…
by The Walk Agency - August 25, 2021
Articles Perspectives
Tips for developing a great brand name and visual identity
Branding your business is a complex task that requires many layers of consideration and planning. In this three part series, we’ll help you navigate your way through the complicated task of creating a brand that your target market…
by The Walk Agency - August 25, 2021
Articles Perspectives
Post-third-party cookie marketing: Choice and transparency are priorities for consumers
We now live in a post-third-party cookie world where intrusive cookies are considered a violation of our privacy as consumers. In this article, we take a look at what this change means for marketers, and reveal how it’s…
by Nick Cantor - August 25, 2021
Articles Perspectives
How to write killer product descriptions that reflect your brand identity
Every customer interaction is an opportunity to build on their perception of your brand, and your product descriptions should be no different. Often overlooked as a chance to show a bit of personality and reflect your brand’s identity,…
by The Walk Agency - August 11, 2021
Articles Perspectives
Smarketing: how to make sales and marketing alignment work for you
Sales and marketing: They should be the ultimate dynamic duo. But failure to align the efforts of these teams often leaves businesses wasting valuable resources pursuing different goals, or worse, putting sales and marketing teams in direct opposition to…
by The Walk Agency - August 6, 2021
Articles Perspectives
7 things to do after making a sale: How to boost brand loyalty
With customer acquisition costs rising by almost 60% in the past 5 years it’s becoming increasingly important for marketers to build brand loyalty and focus on a customer’s lifetime value. These days, 82% of companies agree that retention…
by The Walk Agency - May 2, 2021
Articles Perspectives
Digital marketing trends to look out for in 2021
With technology and the digital landscape innovating so quickly, the most resilient marketing strategies know how to take advantage of growing trends within the market in order to boost online visibility, grow your customer-base and achieve better results…
by The Walk Agency - February 4, 2021
Articles Insights Perspectives
Boost your revenue with email marketing
Did you know that, as of 2019, there were 3.9 billion email users worldwide? And with that number predicted to hit 4.3 billion by 2024, it’s no wonder that email plays such a vital role in a successful…
by The Walk Agency - December 2, 2020
Articles Perspectives
Irresistible laws of attraction
Learn how interactive infographics power conversions. Interactive infographics are engaging, impressive, good for quickly conveying complex information and great for conversion. Here's how to get the best of them.
by The Walk Agency - May 6, 2020
Articles
Building a stronger customer relationship through video
How beneficial is video to building a stronger connection with your customers? In this article, we breakdown the key components to deliver a video your customers will love.
by The Walk Agency - August 7, 2019
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