B2B marketing for your
technology business

Make complex ideas simple for your stakeholders

Let’s face it. We can’t make B2B tech marketing simple (because it’s not), but with years of experience working with some of the world’s largest tech brands, we can make it simpler.

With an average of 6.8 people involved in the purchasing decisions within a business, your marketing strategy needs to be just about as smart as the technology you’re selling.

To sway the many layers of stakeholders involved in purchasing B2B tech, you need to offer a winning combination of technical information and persuasive marketing that shows your customers just what they stand to gain from what you’re selling. But it won’t be easy. You’ll have to balance the tightrope between facts, benefits, and persuasive language; all while maintaining a consistent brand identity across multiple platforms.

That’s where The Walk comes in.

As an integrated marketing agency, we can gently nurture stakeholders through the buying cycle with carefully crafted purchasing journeys across different media.

With years of integrated B2B tech marketing experience under our belt, you can be confident that we’ll help you develop and execute an omnichannel brand strategy that generates leads, and gets businesses itching to get their hands on your latest tech.

Over the years, we’ve helped many tech businesses achieve their marketing goals, from mid-market companies right through to global enterprises.

Give your brand a voice in the places it needs to be heard

The right B2B marketing strategy can turn your business into the leading authority in your industry. But there are many layers to a strong B2B marketing strategy, and your integrated marketing agency needs to understand each and every one of them.

Whether you’re a mid-market company just at the start of your marketing journey, or a massive enterprise needing help executing a global strategy, The Walk can guide your way:

Brand and Marketing Strategy

The best journeys start with a map. Know where you want to be and how you’re going to get there.

Content Marketing

Build your authority and become a thought leader in your field with a strong SEO content marketing strategy.

Video Marketing

71% of B2B marketers use video marketing. And with an incredible 89% of marketers reporting a good ROI, you should be using it too!

Digital Marketing

Using channels like search, social, and display; digital marketing can lead your audience through each stage of the buying cycle.

Integrated Marketing

Every channel of your integrated marketing strategy should come together like streams into a river, tying your online and offline experiences together seamlessly at the right time to lead audiences through their purchasing journey.

Email Marketing

It’s the channel that just keeps on giving. Doomsdayers have long declared that email marketing is dead. And yet the results seem to say otherwise, with email marketing making an average of $38 for every $1 spent.

Event Marketing

You don’t just want your audience hearing about your brand, you want them living your brand. Make your brand memorable with an experience they can look back on fondly for many years to come.

Insights and Analytics

Great marketing demands ROI. But how do you measure your success? The Walk will assess your data, explain what it means for your business, and act upon it to improve your results.

A B2B marketing strategy designed to adapt to a rapidly changing world

The world of technology is always changing. So stay on your toes with a flexible marketing strategy that’s designed to adapt to a changing environment.

At The Walk we understand that your company needs to remain on the leading edge of technological innovation. That’s why we are constantly assessing and reassessing your brand, your market, and your competition, to ensure that your marketing strategy stays as innovative as your business.

Want to see how an integrated marketing agency that lives and breathes B2B tech can help drive your successful marketing strategy?

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What our customers say:

— Annabelle Kay, Commercial Director, Desert Scientific Software (DesertSci)

“The Walk Agency refreshed the DesertSci brand and built our new website, and we're thrilled with the result. They took the time to understand a highly technical business and turned it into a modern, confident identity that still reflects the credibility we've built over 25 years. The process was collaborative, organised and responsive throughout. Highly recommended for any company in a specialised field looking for a thoughtful brand partner.”
— Bugs Subramaniam, Global Customer Marketing Manager, Lenovo Worldwide

“The Walk Agency has been an outstanding creative partner for us at Lenovo over the years. As a full-service agency, they bring the strategic thinking needed to shape projects from inception through delivery and reporting. Their team is highly collaborative, consistently bringing forward fresh ideas and thoughtful ways to elevate the work.”
— Arita Economou, Business Manager, Policy Institute Australia

“We had a great experience working with The Walk Agency on the development and launch of the Policy Institute Australia brand and website. The team was creative, responsive and collaborative throughout the process, taking the time to understand who we are and what we wanted to achieve. We really appreciated their support, expertise and attention to detail in helping bring the PIA brand to life. A pleasure to work with and a great team.”
— Natalie Day, Enterprise Marketing Manager

“The Walk team delivered high quality work in a timely manner, helping us clearly communicate the value we deliver to our clients. We really appreciate the work they do with us.”
— Peter Brinkman, B2B Marketing Professional

“The Walk were instrumental in helping Lenovo develop and execute many very successful marketing campaigns for me both in Australia and in the United States. Their strategic advice and creativity made them an indispensable strategic partner.”
— Jade Hamilton, National Marketing Manager

“…the team took the time to understand our unique requirements, and continue to work with us to evolve the content marketing strategy to grow with our business. Better still, they’ve never lost sight of our vision, and we’ve experienced marked growth of inbound enquiry.”
— Catherine Lee, Marketing Manager

“The Walk Agency is fantastic to work with. A hive of creative genius minds, they help us develop and grow our business, from marketing strategy, to creative executions, to databases and web development. The Walk truly are an extension of my team, staying in touch constantly so we always know what each other is working on. Looking forward to more great projects with The Walk!”