Irresistible

laws of

attraction

How interactive infographics power conversions

Interactive infographics are
engaging, impressive,

good for quickly conveying
complex information

and great for conversion

Here's how to get
the best of them

Irresistible law

#1

Get (inter)active!

For content that converts, there is really
one clear option for your marketing
spend.

Interactive content boasts a

0%

conversion rate

compared to just 36%
for passive content

Active Passive

Irresistible law

#2

Engage the lizard brain

Our brains are hardwired to love visual form and movement:

0%

of the information processed
by the brain is visual

The human brain
processes images

,000

times faster

than text

The motion of digital
signage garners

more eyeballs

than traditional signage

Irresistible law

#3

Get to the point

The explosion of online
information means people
are now more easily
distracted. Our attention
span is shrinking, and we
don't read long passages
of text.

Website users will
usually only read about
20%
of the text on a web page

Irresistible law

#4

Moving pictures
can move mountains

1 Visualisation simplifies complexity

Deliver complex information in an immersive, concise and easily digestible format that can be truly beautiful.

People following directions
with text and illustrations do
00%
better than people following
directions without illustrations

2 Interactivity heightens retention

People remember
0%
of what they hear and do,

0%
of what they read, and

0%
of what they see.

Irresistible law

#5

Be clever and strategic

Marketers use interactive content to:

Educate
(75% agree)

Engage
(59% agree)

Generate leads
(58% agree)

Create brand awareness
(57% agree)

Irresistible law

#6

Set them free

Infographics are liked
and shared on social media
3x more
than any other type
of content

Really impactful interactive infographics have an intangible cool factor that tells people you're serious about communicating in a smart and engaging way that’s also courteous to the reader’s time and attention.

Now, go out and make something
awesome!
Take a journey with us and we'll help you reach your marketing summit

Need to get ahead in generating leads and conversions?

Speak to The Walk.

We can help you deliver strategically crafted interactive content, whether that’s an infographic or anything else, from ads to articles to videos and more.